New brand underscores need to accelerate industrial decarbonisation as COP 27 begins Storegga, the UK’s leading independent decarbonisation developer, has unveiled a new brand identity and logo that more effectively conveys the criticality of the climate challenge and the urgency of accelerating the global transition to net zero.
The rebrand marks a major milestone in Storegga’s growth as it evolves from being a developer of a single carbon storage and hydrogen project in Scotland (the ‘Acorn’ project) to an international developer of multiple decarbonisation technologies.
Dr Nick Cooper, CEO of Storegga, commented:
“We established Storegga in 2020 to support the development of the Acorn carbon storage and hydrogen project in Aberdeen. Since then, we have grown the project into the wider Scottish Cluster of decarbonisation technologies, including plans for Europe’s first at scale direct air capture plant. We have also launched Scotland’s largest green hydrogen project in Cromarty, in partnership with Scottish Power and a group of distillery customers including Diageo, Glenmorangie and Whyte & Mackay.
In just two years, our pioneering work in Scotland has caught international attention as countries seek to emulate the industrial decarbonisation efforts of the UK. We are now working on a carbon storage project with Talos in the US and are in partnership with Sval Energi in Norway. We are also exploring multiple further decarbonisation projects internationally. With the evolution of our business, we needed a bolder brand which more accurately conveys our commitment to the important mission of the decarbonising industry.”
Cooper went on to say:
“Latest ‘tipping points’ research from leading climate scientists released ahead of COP 27 shows the peril our climate faces and the urgency to act. I am really proud that our new visual identity represents the dichotomy of industry and nature. Storegga’s raison d’être is to provide industrial answers to industrial problems, like reducing and removing harmful CO₂ at scale and supporting the transition to clean fuels like green hydrogen. I am really proud that the new positioning of the company was led by a group of our employees and reflects our collective drive to be part of solving one of the world’s most pressing issues.
We are enormously grateful to the team at Saboteur for helping us define our mission and create such a striking visual representation. A vital component of solving the climate crisis is education and communications. Our fresh vision and design will support this important work.”
Dr Nick Cooper will be attending COP 27 this week, with the Sustainable Markets Initiative – started by King Charles III. As part of the Sustainable Markets Initiative’s programme in Egypt, Storegga will be chairing a panel of industry and think tank experts on the opportunity of direct air capture.